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Frequently Asked Questions

What is a Patient Education Reference Library (PERL)?
A PERL is a custom patient education web site designed to promote your brand to healthcare professionals. The web site features hundreds of textbook quality medical images, animations, interactive tools, and printable patient education handouts, relevant to a specific target audience of healthcare professionals. HCP's use the PERL as an in-office and remote patient education source. To measure the PERL's effectiveness, you can view up-to-the-minute usage data online.

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What devices can I use to display the PERL?
The PERL may be displayed on any device with a web connection and browser software, including wireless devices such as clipboard computers, PDA's and iPods.

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How do Health Care Professionals use PERL?
HCP's may use the PERL as a patient education resource in their practices by displaying the content electronically (i.e. on a computer in a waiting room or exam room), or tangibly, in the form of printouts. The site is accessible from any Internet-connected device supporting a web browser, including mobile computers.

What kind of tracking and monitoring reports can I access with the PERL?
A customized PERL provides the sponsor with online, instant, up-to-the-minute reporting mechanisms for tracking the following user information:

  • Reports by Day, Month or Custom Date Range
  • Individual User Histories
  • Downloaded Images, Animations, Edited Images
  • Number of Views per User
  • Searches by Individual, Keyword, Category, Similar Items, etc.

How much does a PERL web site cost?
The cost of the PERL is highly competitive with traditional brand reminder products, with the added benefits of PhRMA-compliance, utility and measurable use. The cost depends on several factors, including, but not limited to, the amount of content, the total number of health care professionals served, the length of the licensing agreement, and product category exclusivity. Sponsors pay an annual license fee for a custom PERL web site, with discounts provided for multiple years.

For a Free Consultation and Proposal on a PERL web site, contact Nucleus Medical Art at (800) 333-0753 or info@nucleusinc.com.

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Where have I seen these images and animations before?
Nucleus Medical Art is the most popularly referenced resource for medical illustrations and animations on the web based on rankings from Quantcast.com and Alexa.com, a division of Amazon.com. The company's content is seen online by millions of people daily on clients such as Yahoo!, MSN.com, WebMD, HONmedia, DiscoveryHealth, Healthwise, The Doe Report and hundreds of other web sites, newspapers, broadcasts, books, posters and other media. Cumulatively, our commercial clients spend millions of dollars annually to license our content.

What are your quality control procedures for medical accuracy?
1. All new content is initially created by experienced, highly educated medical illustrators/animators receiving graduate or undergraduate degrees from one of the following schools: The Johns Hopkins School of Medicine, The Medical College of Georgia, The Rochester Institute of Technology, The University of Toronto, or The University of Texas Memorial Research Center. Each institutional program includes a rigorous core curriculum of anatomy, physiology, histology, embryology, and other life science courses combined with visual communications instruction and surgical observation.

2. All new content is peer-reviewed by the Nucleus Internal Review Committee, comprised of our most experienced medical illustrators/animators.

3. All new content is given a final review by Medical Subject Experts, either a physician or Ph.D., prior to its publication.

What file formats are the images and animations available?
Downloadable images are available in two formats:

  1. JPEG format images
  2. PDF files, which are ideal for printing as handouts.
  3. Animations are available as Quicktime™ movies.

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Who is Nucleus Medical Art?
Founded in 1996, Nucleus Medical Art is a leading creator and publisher of online medical illustrations, medical animations, interactive media, and educational material for patient, consumer and professional education. Its customers include publishers, health care web sites, medical institutions, pharmaceutical companies, attorneys and health care professionals. The company's images are seen online by millions of people daily on Yahoo!, MSN.com, WebMD, HONmedia, DiscoveryHealth, Healthwise and thousands of web sites, books, periodicals, posters, and videos.

Nucleus employs a talented team of 30 professionals, including medical illustrators, animators, programmers, graphic designers and project managers. The company's illustrators and animators hold graduate-level degrees from The Johns Hopkins University School of Medicine, The Medical College of Georgia, The Rochester Institute of Technology, The University Of Texas Southwestern Medical Center and The University of Toronto. Nucleus is one of the largest employers of medical illustrators in the world (currently 18).

What are the usage rights for the PERL content?
The PERL Educational Usage Agreement permits healthcare professionals and their patients to use the images for educational, non-commercial purposes only, such as printed patient education materials, or viewable online at the PERL web site hosted by Nucleus Medical Art. You may not publish the images on a public web site, or use them for promotion, marketing or sales.